This Underwear Is Very Comfortable and Doesn’t Get Bunched Up Under Jeans When blended with elastane, like in Ethika’s underwear, it fits snugly against the skin, holding everything in place and maintaining its shape really well. It feels very silky and smooth to the touch. Modal is one of those fabrics that you need in your underwear drawer. The first pair that I bought was the Modal- Navy Gold Lurex. They’re primarily made of sleek, thin fabric and have a narrow waistband that fits flush against the skin. When you first grab a pair of their underwear, they feel like athletic wear. Let’s shift from what I like least about Ethika’s underwear to what I like most: its quality and comfort. Underwear Quality and Comfort- How Does Ethika’s Underwear Feel? Still, their trademark slim waistband that sits flat against the skin and their minimalist-yet-eye-catching stitching are both fantastic accents and give their underwear a clean, sporty look. It makes it easier for the awesome prints to be shown off, but if you want something shorter to wear under tighter pants or shorter gym shorts, you may lack options.Įthika’s lack of brief options is a detractor for me. They have their “Mid” line, the length of a conventional trunk, but they’re still fairly long and modest. On top of that, they don’t carry brief cuts or shorter trunks. It’s not always great for date night or other instances where you want underwear that’s sexy and sophisticated. The emphasis on graphic print is great for casual daily wear, workouts, and lounging at home. That said, when I find an underwear brand I particularly like, I want to get a few different pairs and styles of underwear so I can wear them for different occasions. Style Weakness: Limited Options in Cut, Few Options for Toned-Down Prints Plus, their underwear can introduce you to some really cool artists to follow, which is always a plus. They are unique, and you’re unlikely to find similar designs elsewhere. They work with a variety of brands and artists to come up with some really cool graphic prints. I’ll start by discussing their style since, in my opinion, it’s a bit of a mixed bag.įor starters, Ethika’s biggest style strength is its abundance of designs. Underwear Style- How Does Ethika Men’s Underwear Look? Instead, they’re making waves by focusing on the people who are also making waves within their communities, no matter how big or small those communities may be, and who happen to be wearing their underwear. Their underwear is amazing, they feature diverse bodies in their advertising, and they’re not trying to sell their underwear on raw sexual energy. I now understand what I once interpreted as overly bro-focused as being more like “no f*cks to give.”Įthika has been making a splash in the underwear industry for good reason. The more I’ve followed their brand, the more impressed I’ve been with their culture and products. Go ahead and remind me not to judge a book by its cover. They didn’t seem to emphasize the comfort and quality of their products, and I got the impression that the core of their marketing campaign was, “look, we’re edgy, and we hire edgy artists to make the designs for our underwear.” It had bro culture vibes. #ethika ⠀⠀⠀⠀⠀⠀⠀⠀⠀Ī post shared by Ethika on at 6:45pm PSTĪt first, I was a bit incredulous about their underwear.
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